3 Foundational Principles For Network Marketing Success

This past weekend I was browsing through the business section of a local used book store and ran across an interesting title. It was “Dare to Dream and Work to Win” by Dr. Tom Barrett. I glanced through the well preserved paperback and a few things caught my eye. The book was several years old but the principles that it taught are still applicable today. Dr. Barrett related that there are three foundational principles that are imperative for sustained focus and success in network marketing. They include: 1. Consistent Effort 2. Duplication 3. Give It Enough Time

Consistent Effort

The principle of consistent effort is not difficult to understand as a general concept in life. The difficulty lies in implementation. For those of us wishing to develop and grow a network marketing business, we have to be willing to give consistent blocks of time to the effort. Without regular consistent time put into the business on a daily basis, it is likely not to grow. Consistent time is necessary no matter what the financial goal that is set for the business. Discipline is the price of success. Success, greatness and character do not come from one grand moment. They come from doing many seemingly boring and irrelevant little things one at a time. One more phone call, one more article to write. As stand alone incidents, they are barely noteworthy, but collectively they create focus, cultivate character, increase skill sets, and grow a team of like-mind individuals. You can work your business full-time or part-time but not spare-time. None of us have spare time. The only way to have time for your business is to make time. Learn to build your business using all the short periods of time between other daily activities. What separates the winners from the wishers in network marketing is how these times are used. Learn to combine activities like listening to training audios while exercising. When someone says they do not have time for something, they have not stated a fact, they have simply stated a priority. Success in network marketing is not about being a race horse but rather a pack horse. A pack horse will not amaze you with its speed or appearance but with its quiet strength, patience, and stamina. Growing a network marketing business requires consistent effort and sustained focus. Those who have made it in network marketing are not flashy race horses but rather pack horses. Individuals who have dared to dream and set out to pursue their dreams one phone call, one webinar, and one article at a time.

Duplication

Growing a large team of marketers is key to success in network marketing. The genius of success in growing your team lies in simplicity. Simplicity is duplicable. At the start, network marketing must be kept very simple. Having a system is what allows us to give new participants direction and support. A system allows them to duplicate with others what we have modeled to them. Over time this results in large numbers of people duplicating themselves which creates depth and yields wealth. Don’t try to reinvent things and make them complicated. Keep it simple so that it is easily duplicable. Focusing on a simple and systematic method of growing a team creates duplication and depth. When we focus on wealth alone, it will not be achieved in network marketing. If we focus on duplication, helping others succeed, and putting a system in place that increases the likelihood of others’ success then we will almost inadvertently reach our own goal of wealth.

Give It Enough Time

Growing a network marketing business is always a bigger task than we first imagine. It takes time to grow a network marketing business with depth and duplication. It takes time to start a new rep and then achieve the leadership positions that are available. It takes time to move from the goal of wealth to understanding the means of attaining wealth. It takes time to understand the invisible learning curve and skill sets required to do this business. Each individual comes into the business with their own personal learning curve. It may be to learn how network marketing works. It may be learning to trust ones self as a leader or servant of others. The principle of “giving it enough time” is usually suggested as a time period. It usually refers to the time from becoming a new rep until you are making significant income. If our business is going to grow significantly over time, we need to be giving it enough time on a daily and weekly basis. If not, it is improbable that it will grow no matter how many weeks or months we have been in the business. Rather than how long someone has been in the business, the important measure of time is how much time is being spent on income producing activities. It is getting the business in front of people that is the significant activity that one should focus on. These three principles of network marketing (consistent effort, duplication, and give it enough time) allow you to ask questions that provide a reality check. Are you giving consistent effort to your business? Are you seeing duplication in your business? Do you have realistic financial expectations? Are you logging enough hours of getting the business in front of others?

Related Blogs